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Marketing Trends for Building Service Contractors in 2023

Bill Wichert

The business landscape for building service contractors is evolving rapidly, and the key to future success lies within adapting to new marketing trends. Here are six emerging marketing trends building service contractors should be adopting to stand out in an increasingly digital and competitive market.

Customer-centric Content Marketing

In 2023, content remains king but with a personalized twist. Traditional content marketing strategies have evolved into a more customer-centric approach, focusing on creating personalized, valuable content that resonates with your specific target audience. For building service contractors, this could mean creating detailed how-to guides, eBooks on sustainable building practices, or video tutorials on home renovation tips. By producing content that addresses your customers' needs and challenges, you're not only positioning your company as an industry expert, but you're also building trust and fostering stronger customer relationships.

Mobile-First Approach

With the ubiquitous use of smartphones, mobile optimization is no longer a luxury but a necessity. A mobile-first approach is now integral to any marketing strategy. Building service contractors need to ensure their websites are mobile-friendly, allowing potential customers to easily browse services, book appointments, or ask for quotations on their mobile devices. Moreover, investing in mobile apps could streamline your service and provide an exceptional customer experience.

Search Engine Optimization (SEO)

SEO remains a vital marketing trend in 2023, ensuring your business is discoverable by potential customers online. For building service contractors, this means optimizing your website for local SEO, leveraging keywords related to your services and service area, and ensuring your website is technically sound. Moreover, Google's increased focus on user experience metrics, as part of the Page Experience Update, means your website also needs to provide a smooth and enjoyable user experience to rank well.

Social Media and Influencer Collaborations

Social media platforms are continuously evolving, offering innovative ways to reach potential customers. Building service contractors can utilize platforms like Instagram, LinkedIn, and even TikTok to showcase their work, share customer testimonials, and connect with their community. Collaborating with influencers in the home improvement and real estate sectors can also help contractors reach a larger, more engaged audience.

Sustainable and Green Marketing

The demand for environmentally friendly practices is growing exponentially, and businesses are expected to align with this trend. As a building service contractor, showcasing your commitment to sustainability can be a powerful marketing strategy. Whether it's by using eco-friendly materials, promoting energy-efficient practices, or partnering with green initiatives, businesses that highlight their sustainability efforts are likely to attract a growing demographic of eco-conscious consumers.

Data-Driven Marketing

With an abundance of data at our fingertips, marketing strategies can now be more precise and result-oriented than ever. Utilizing data analytics helps you understand your customers' behavior, preferences, and needs, allowing you to tailor your marketing strategies accordingly. For building service contractors, this could mean leveraging data to determine which services are most popular, what times customers are most likely to engage with your content, or even predicting future market trends. Using business operations software like TonDone lets you connect marketing generated leads to your business workflows.


Marketing trends in 2023 are leaning towards personalization, mobile optimization, strategic online visibility, social media engagement, sustainability, and data-driven decisions. As a building service contractor, staying ahead of these trends and adapting your marketing strategy accordingly can ensure your business's resilience and growth in a rapidly evolving digital landscape. Remember, the goal is to connect with your customers, provide valuable experiences, and continuously strive to meet their changing needs.

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